The Abercrombie Guys: The Dark Side of Cool
Development PD
1 x ‘60 BBC1
Allegations of exploitation and abuse emerged at one of the biggest fashion brands in the US fas a result of this investigative film. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. After months of painstaking investigation, the team heard from men who said they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men described feeling exploited and traumatized by their experience. One high-profile American lawyer called for prosecutors to investigate.